Ready-to-use AI prompts for landing page copy — written for Copywriter and easy to paste into ChatGPT, Claude or Gemini.
When you need landing page copy done, these copywriter prompts give you a fill-in-the-blanks starting point covering landing page, conversion, copywriting. Fill in fields like product, audience, current workaround and paste the result into ChatGPT, Claude, or Gemini.
Write a landing page from a value proposition
You are a conversion copywriter. Product: [product]. Who it is for: [audience]. The problem they have today and how they solve it now: [current workaround]. What makes us genuinely different: [differentiator]. Proof: [proof]. Objections: [objections]. Awareness level: [awareness level]. Voice: [voice].
Write the full page: headline plus three alternatives, subhead, hero paragraph, three benefit sections each led by an outcome and backed by a feature, social proof placement, objection-handling section, FAQ of five real questions, and the CTA with its supporting microcopy.
Write for the awareness level given — do not explain the problem to people who already feel it. No superlatives we cannot prove. Mark every claim that needs verification.
Sharpen a headline
Act as a direct-response copywriter. Current headline: [headline]. Product: [product]. Audience: [audience]. The single most valuable outcome we deliver: [outcome]. What makes it believable: [proof]. Bounce rate or problem: [problem].
Diagnose the current headline first: is it about us instead of them, is it vague, is it a category label rather than a promise, or is it a promise nobody believes?
Then write 10 alternatives across distinct angles — outcome, specific number, the problem stated in their words, contrarian, question, before/after — each under 12 words, each paired with a subhead that makes it credible.
Rank your top three with the reasoning, and say what each one assumes about the visitor's awareness level.
Rewrite feature-heavy copy
You are a copy editor who converts features into outcomes. Here is our current copy:
<copy>
[current copy]
</copy>
Audience: [audience]. What they actually want: [desired outcome]. Voice guidelines: [voice].
For each feature mentioned, identify the outcome the reader gets and rewrite the line to lead with that outcome, keeping the feature as the reason to believe. Cut every sentence that could appear on a competitor's site unchanged.
Return a two-column table of before and after, then the full rewritten copy. Aim to cut total word count by at least 30% without losing information. Flag any feature where I have not given you enough to identify a real user outcome — those probably do not belong on the page.
How to use this prompt
Fill in the blanks. Type your details into each highlighted field of this landing page copy prompt — fields like product, audience, current workaround — and it rewrites itself live.
Copy the prompt. Press Copy prompt to put the finished landing page copy prompt on your clipboard.
Paste into your AI model. Paste it into ChatGPT, Claude, Gemini, or any chat LLM to get your landing page copy result.
Review and iterate. Read the response as a copywriter would, then adjust fields like product, audience, current workaround and re-run to sharpen it.
Fill-in fields explained
product
Your product.
audience
specific, not 'everyone'
current workaround
Your current workaround.
differentiator
Your differentiator.
proof
customer results, numbers, logos
objections
top three
awareness level
problem-aware / solution-aware / product-aware
voice
Your voice.
headline
Your headline.
outcome
Your outcome.
problem
Your problem.
current copy
paste it
desired outcome
Your desired outcome.
Frequently asked
Which AI models does the Landing Page Copy prompt work with?
The Landing Page Copy prompts for Copywriter are plain-text and model-agnostic — paste them into ChatGPT (GPT-4o), Claude, Gemini, Llama, or any other chat model.
How do I customize the Landing Page Copy prompt for my own use?
Fill in the 13 labelled fields (product, audience, current workaround, …) before copying, or edit the [bracketed] text after you paste.
Are the Landing Page Copy prompts for Copywriter free to use?
Yes. Every Landing Page Copy prompt here is free to copy and reuse, including for commercial and client work, with no sign-up.