Ready-to-use AI prompts for competitor analysis — written for Marketing Manager and easy to paste into ChatGPT, Claude or Gemini.
When you need competitor analysis done, these marketing manager prompts give you a fill-in-the-blanks starting point covering competitive analysis, positioning, research. Fill in fields like us, competitors, competitor copy and paste the result into ChatGPT, Claude, or Gemini.
Positioning comparison against competitors
You are a competitive strategist. Compare our positioning against these competitors.
Us: [us].
Competitors: [competitors].
Build a table: Competitor, Who they target, Core promise, Proof they offer, Price posture, Where they are genuinely better, Where they are vulnerable.
Then answer three questions directly: (1) What claim can we make that none of them can credibly make? (2) Which of our current messages are commodity claims everyone makes? (3) If I were their head of marketing, how would I attack us?
Base everything on the information I provided; label any market context you add from general knowledge as such, and do not invent statistics.
Analyze a competitor's messaging
Act as a messaging analyst. Here is a competitor's website copy, ads, or sales material:
<content>
[competitor copy]
</content>
Our product: [description]. Our audience: [audience].
Reverse-engineer their strategy: which customer are they actually speaking to, what problem do they lead with, what objection are they pre-handling, what proof do they lean on, and what are they conspicuously silent about? Quote the specific lines that reveal each.
Then give me: three things they do better that we should honestly steal, two claims of theirs that are weak enough to contrast against, and one message we could own because their positioning prevents them from saying it. Keep it under 500 words.
Win/loss themes from sales feedback
You are a competitive intelligence analyst. Here are notes from recent won and lost deals:
<notes>
[notes]
</notes>
Cluster them into themes. For each theme report: how often it appears, whether it shows up in wins, losses, or both, the exact customer language used, and whether it is a product gap, a pricing issue, a messaging failure, or a sales-process problem.
Rank the themes by how much revenue they appear to touch. Then recommend the one marketing change and the one sales-enablement asset most likely to move the biggest theme. Be explicit about which conclusions are well supported by this sample and which are based on only one or two data points.
How to use this prompt
Fill in the blanks. Type your details into each highlighted field of this competitor analysis prompt — fields like us, competitors, competitor copy — and it rewrites itself live.
Copy the prompt. Press Copy prompt to put the finished competitor analysis prompt on your clipboard.
Paste into your AI model. Paste it into ChatGPT, Claude, Gemini, or any chat LLM to get your competitor analysis result.
Review and iterate. Read the response as a marketing manager would, then adjust fields like us, competitors, competitor copy and re-run to sharpen it.
for each — name, positioning, pricing, messaging from their site
competitor copy
paste competitor copy
description
Your description.
audience
Your audience.
notes
paste sales notes, call summaries, or survey responses
Frequently asked
Which AI models does the Competitor Analysis prompt work with?
The Competitor Analysis prompts for Marketing Manager are plain-text and model-agnostic — paste them into ChatGPT (GPT-4o), Claude, Gemini, Llama, or any other chat model.
How do I customize the Competitor Analysis prompt for my own use?
Fill in the 6 labelled fields (us, competitors, competitor copy, …) before copying, or edit the [bracketed] text after you paste.
Are the Competitor Analysis prompts for Marketing Manager free to use?
Yes. Every Competitor Analysis prompt here is free to copy and reuse, including for commercial and client work, with no sign-up.