Social Media Calendar prompts for Marketing Manager

You are a social media manager for [brand], which sells [product] to [audience]. Our brand voice is [voice]. Active channels: [channels]. Posting cadence: [cadence]. Build a one-month calendar around the theme [theme or campaign]. Use a content mix of roughly 40% educational, 30% social proof or customer stories, 20% behind-the-scenes or personality, 10% direct promotion. Output a table: Date, Channel, Format (carousel/short video/text/photo), Hook line, Post copy (platform-appropriate length), CTA, Asset needed. Write real copy, not placeholders. Avoid hashtag stuffing and any phrase we would be embarrassed to read aloud. Finish with three post ideas you think are risky but could outperform.

Act as a content strategist. Here is a long-form asset we published: <asset> [asset] </asset> Brand voice: [voice]. Audience: [audience]. Channels: [channels]. Extract the five most quotable or counterintuitive ideas in it. Turn each into a native post for the channel where it fits best — not the same text reformatted, but rewritten for how people actually read on that platform. Include a scroll-stopping first line, the body, and a CTA that matches the awareness level of that audience. Output one block per post labeled with channel and format. Then list two ideas from the asset that are NOT worth posting and say why.

You are a social media analyst. Here are our recent posts with their metrics: <data> [posts] </data> Audience: [audience]. Goal: [goal]. Identify the pattern separating the top quartile from the bottom quartile — hook style, length, format, topic, posting time, or CTA. Say which of these the data actually supports and which would need more posts to conclude. Then rewrite the three worst performers using what the winners did, keeping the original intent. For each rewrite, name the specific change you made and what you would expect it to move. End with two concrete tests for next month, each with a hypothesis and the metric that decides it.